CAF signs contract for centralised tv and marketing rights for 2014 world cup

Following the resolution adopted unanimously by all CAF national associations held on May 31st 2011, CAF formally concluded the contract signature for the centralized TV and Marketing Rights for the African preliminaries of the FIFA 2014 World Cup with the Italian company B4 associated to the French entity Lagardère Sport and its subsidiary Sportfive.


CAF president Mr Issa Hayatou signed on behalf of the organization with Mr Bianchi and Mr Le Marchand signing for B4 and Lagardère Sport respectively during a ceremony held at CAF HQ in Cairo, Egypt.


The African qualifiers will begin in November 2011 and end in November 2013 and will involve 52 countries. The contract rights include the TV/media rights and the marketing rights for each of the qualifiers matches of the FIFA World Cup, Brazil 2014.


A minimum of ten (10) advertising boards will be exclusively reserved for the member associations. Moreover, and in consideration for the full respect of the TV Production requirements of CAF, the Host Federation and the Host Broadcaster will be entitled to broadcast each Home Match live, free to air by terrestrial means only.


CAF President said one of the objective of this contract is to give less privileged countries an opportunity to expose their matches on international platforms, considering the challenges facing some African countries in putting an up to standard TV production.


Mr Hayatou also added that this agreement will allow a substantial increase of revenues for a vast majority of Football Associations thanks to the solidarity approach taken.


The CAF Executive Committee meeting on September 28th will also confirm the revenues system to be implemented for each member associations engaged on an approved mechanism considering sporting and economic criteria. The minimum guaranteed for the above-mentioned contract is of 23 million USD.




Cafonline.com